India is the home for Afghan fruit products. Indian buyers always prefer Afghan fruit products due to better taste and organic nature. However, the industry is filled with numerous competition products that make it challenging for Afghan products to sell. Afghan products are distributed only in the wholesales market; they are then distributed to retailers and big box stores through trade agents.
The fruit industry in India is unorganized in the sense that trading partners are reluctant to maintain long-term contractual agreements. Most of the agreements are on seasonal basis and price plays a vital role in trade agreements.
The industry is almost monopolized by a few Indian firms that are also determinant of the overall price of fruit products.